DEAR MAKEUP ARTIST,
There are common challenges every Makeup Artist face on different phases and i have outlines those challenges and how to tackle them.
Look within yourself and take the oje common to you and work on yourself.
CONTENT CREATION:
Content Creation isn't easy at all. No be beans!! Most people put in alot of effort into creating content and end up getting little or no patronage. The irony there is that people are watching. They may not Patronise you immediately but will definitely do when they need your services and if you're consistent it will take you far. You also need good lightenings, good quality pictures and videos to get enough visibility in your visual contents.
As a makeup Artist, you can use yourself to create content if there is no model, you can pick on one makeup products to talk about its side effect and advantages. People love contents that are either entertaining, educative or informative.
While waiting to get that good Light and good phone, use what you have to start something, just make a post about your work, either written post or visual post daily.
FINANCIAL CONSTRAINT:
Anybody that tells you that you don't need money in this beauty industry is lying to you.
Some years back while i was serving, i gave up on my makeup business because i didn't have money to buy least makeup items for my business, i didn't get people who would patronise me so as to get the money to buy makeup stuffs. I was stucked. One particular month, i used my whole Allowee to buy few makeup Products just to get me start small. So, no matter how little, you need money in this business. For a start, save up little money, as little as N20,000 can get you few products to start with, then bounce from there.
LACK OF KNOWLEDGE:
When you stop learning you stop growing. In your nitche, learn new things daily about makeup. Don't just press phone and be watching funny videos online, and laugh away your business time...🤗🤣
Watch Youtube videos about makeup, even on Instagram and Facebook you can learn so many things. Now, i learn how to create enticing content on every video i come across on social media, on every music i listen to...on every picture i see.
IDENTIFYING YOUR TARGET MARKET:
Get to know your target market... Do not just follow the trend or follow the crowd.
I identified my target market through my WhatsApp and Facebook community. I join groups that have people of like minds, people who are interested in what i do....and it is selling me out like water. I make more money on my WhatsApp than other social media, so i focus on growing my contact list.
Don't just be on WhatsApp because everyone is there, do not be on Facebook because every business person is there, likewise Instagram...choose where you can find your target market, engage and suffocate them with your products or services🤪
STAGE OF PERFECTION:
I left this point as the last because it is the most important. The challenge most makeup Artist have is the fact that they feel they are too perfect once they have graduated from the middleman stage. They disassociate themselves from the upcoming ones in the industry. Some even forget the place of God in their lives.
As the popular saying; "practice makes improvement and not Perfections", people should know that the moment you begin to feel you are very perfect, then you will stop learning or stop taking corrections. Nobody ever gets to the stage of perfection, nobody has it all and nobody knows it all. So, stay humble at all times let God use you.
As an upcoming Makeup Artist or a Makeup Artist, state the challenges you've been facing and how we can help you out. I will pick and render Solutions.
You can send a direct Message to me on my social media handles
Facebook: HRM Emerald Frank
Whatsapp: +2347061982299
Email: emeraldfrankartistry@gmail.com
